SEO is the process of maximizing the number of visitors to a particular the wesite. In Google and other search engines, paid adverts usually displayed first, followed by the regular results or what search
marketers refer to as the “organic search results. SEO traffic frequently referred to as “organic search traffic” to differentiate it from traffic that comes from paid search. Paid search sometimes known as search engine marketing (SEM), or pay-per-click (PPC).

Advantage of SEO –

SEO is a key part of online digital marketing because. Search is one of the first way that user show the web. A site will often see greater traffic. If it can move up the list of search results, which given in alphabetical order. For instance, the top result for a normal search query will receive 40–60% of all traffic for that query. While results two and three will receive far less traffic.

How Does SEO Work –

Search engines like Google use an algorithm or set of rules to determine which pages to display for each query. These algorithms, which have grown immensely complex over time take into account hundreds. Even thousands of distinct ranking indications to determine the rankings of their SERPs. However, search engines base their assessment of a site’s quality and where it ought to rank on three essential metrics:

1. Links – Links from other websites have a big impact on how well-ranked a website is in Google and other search engines. A link might be interpreted as a seal of approval from other websites because website owners are hesitant to link to low-quality websites. Search engines perceive websites with links from many other websites as having authority (Google refers to this as “PageRank”), especially if the websites linking to them are similarly authoritative.
2. Content – In addition to looking at links, web indexes also examine a page’s content to see whether it would be relevant to a particular search query. Creating content that is targeted toward the keyphrases that users of web search tools are seeking for is a huge part of website optimization.
3. Page Structure – Page structure is the third key component of search engine optimization. Since HTML is used to create websites, how the HTML code is arranged might affect how well a web crawler can evaluate a page. Website owners can improve the SEO of their site by keeping important keywords in mind for the page’s title, URL, and headers, as well as by making sure the site can be crawled.